YUFAN JIANG

I am a multidisciplinary designer focusing on connected products, services, and interactive experiences. In the past 6 years, I have helped design and launch 7 mobile apps, (iOS & Android), a web app, a CMS platform, 5 web widgets, a TV App. My work has spanned many industries and verticles including:

 

🛍 E-commerce, 📹 Livestream, 🎥 Short-form Video, 📹 Video Creation,💬 Online Community

PROJECTS AND EXPERIENCES

Lead product & UX designer

Firework | Oct 2018- Present

Firework is a business and customer-facing company dedicated to bringing short video and Livestream to the business customer on the open web

  • Responsible for a cohesive and consistent user experience across the entire product ecosystem (6 products)

  • Define customer requirements with the BD team and find solutions 

  • Collaborate with PM and engineers lead on the end to end design process, including Brainstorm, IA, UX, UI, and QA

  • Oversee all design processes & work produced by the design team

  • Instituted a design process and worked cross-functionally to implement it, resulting in improved product velocity and quality

  • Designed and launched 4 native apps, 4 websites, and 2 SDKs that receive 32M weekly views across 400 publishers

Recurring product design consultant 

Touchberry | Aug 2020- Present

  • Perform market research, competitive analysis, and user interviews for products under consideration for further development

  • Assist founder with development of new ideas based on trends in the marketplace

  • Help develop tactics to solve strategic initiatives such as persona definition, new user acquisition, and user retention

  • Attend weekly global team meetings and provide feedback that informs product development decisions

  • Major projects included a widget creation tool (iOS 14 feature launch), a plant guide for new and aspiring plant owners, and VR plant recommendations

SKILLS

  • Full-stack product and UX UI design skills: Figma, Sketch, Adobe Creative Suite

  • Strong prototyping skills, interactive demo & video special effects: Principle, Wix, inVision, Adobe After Effects, Final Cut Pro

  • Motion graphic: Adobe After Effects, Lotti Library

  • Data-driven design: Amplitude, Logrocket, Google Analytics

EDUCATION

California College of the Arts 2016-2018

MFA Interaction Design

Zhejiang University 2012-2016

BFA Industrial Design