GEMI-Dual Camera Recording
A collaboration with Apple
GEMI is a collaboration with Apple in 2019. By working with engineers, creative directors from both Firework and Apple, we designed a dual-camera recording tool. To not only showcase the power of new technology but also to provide video creators with a new way to tell an immersive story by literally inserting themselves into the video.
UX | UI
After extensive hands-on testing and user interview, we finalized 3 ways to compose videos together. They are "up&down, Steep, and PIP". They serve different purpose: Interview, Creative and Vlog
SEE IT IN ACTION
Below is the dual-camera recording in action. I am a plant nerd, the Vlog mode is perfect for me to show case my plant collection while include myself in the story
GEMI is a light and fluffy addition to the main Firework App, so we kept the function light. Below showcases the recording and feed flow
GEMI was designed to be a viral product. Not only from the product but also from the branding needs to reflect the trend of the GenZ taste.