GEMI-Dual Camera Recording

A collaboration with Apple

Overview

GEMI is a collaboration with Apple in 2019. By working with engineers, creative directors from both Firework and Apple, we designed a dual-camera recording tool.  To not only showcase the power of new technology but also to provide video creators with a new way to tell an immersive story by literally inserting themselves into the video.

Offering

Speculative design 

Research 

Rapid prototyping 

UX | UI

Branding design

VIDEO LAYOUT

After extensive hands-on testing and user interview, we finalized 3 ways to compose videos together. They are "up&down, Steep, and PIP". They serve different purpose: Interview, Creative and Vlog

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SEE IT IN ACTION

Below is the dual-camera recording in action. I am a plant nerd, the Vlog mode is perfect for me to show case my plant collection while include myself in the story

SCREENS

GEMI is a light and fluffy addition to the main Firework App, so we kept the function light. Below showcases the recording and feed flow

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BRANDING

GEMI was designed to be a viral product. Not only from the product but also from the branding needs to reflect the trend of the GenZ taste. 

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AVAILABLE FOR DOWNLOAD

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